PRIVACY AND COOKIES POLICY

When using the Shop, each time you provide Us with or it is necessary for Us to access any kind of

information which, due to its characteristics, allows us to identify you, such as your name, surname, email

address, billing or shipping address, telephone number, type of device or credit or debit card number, etc.

(hereinafter, "Personal Data”), whether for purposes of browsing, purchasing our products or using our

services or functionalities, you will be subject to this Privacy and Cookies Policy, Use and Purchase

Conditions and other documents cited therein (jointly "the Terms and Conditions"), which are applicable

at all times and should be reviewed to ensure you agree with them.

MAIN RIGHTS

Right of access

You have the right to obtain confirmation whether at Americandreams we are processing personal data that concerns you, or not, in addition to how to access the personal data Americandreams possesses about you.

Right of modification

You have the right to ask Americandreams to rectify the personal data whenever they are inaccurate, or to complete them whenever they are incomplete. If you are registered on our WEB/APP, it may be easier for you to correct them directly by modifying the profile.

Right to erasure/right to be forgotten

You may ask us for your personal data to be erased whenever, among other reasons, the data are no longer necessary for the purposes they were collected for.

Right to restriction

You have the right to request the restriction of the processing of your data, in which case we will only keep them for the exercise or defence of complaints.

Right to data portability

You have right to receive the personal data in a structured, commonly-used and machine-readable, and to transmit them to another controller whenever the processing is based on consent or on a contract, and is carried out by automated means.

Right to object

You may object to the processing of personal data based on the public or legitimate interest pursued by Americandreams, including profiling. In this case, Americandreams will cease to process the data, except for compelling legal grounds or the exercise or defence of possible legal claims.

Automated individual decisions

You have the right not to be the object of a decision based solely on automated processing, including profiling, while produces a legal effect on you or significantly affects you in a similar manner. However, it will not be possible to exercise said right in cases where the decision is necessary for the formalisation or execution of a contract between you and Americandreams; it is authorised by the law applicable to Americandreams provided it establishes the appropriate measures to safeguard its rights, freedoms and legitimate interests; or where it is based on your explicit consent.

Right to lodge a complaint

You have the right to lodge a complain to the Data Protection Agency.

To make the application, we may ask you to accredit your identity.



1. WHAT DO WE DO WITH YOUR INFORMATION?

When you purchase something from our store, as part of the buying and selling process, we collect the personal information you give us such as your name, address and email address.

When you browse our store, we also automatically receive your computer’s internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system.

Email marketing (if applicable): With your permission, we may send you emails about our store, new products and other updates.

2. CONSENT

How do you get my consent?

When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, we imply that you consent to our collecting it and using it for that specific reason only.

If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent, or provide you with an opportunity to say no.

How do I withdraw my consent?

If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at anytime, by contacting us at info@americandreams.dk or mailing us at:

We’ll only hold on to your information for as long as you are a customer. If you haven’t logged onto our website for three years we will delete your information from our systems.If you no longer wish to be a customer, you can also contact our team and request to delete all the information we have on you.

If reasonably necessary or required to meet legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our Terms & Conditions, we may also keep hold of some of your information as required, even after you have closed your account or it is no longer needed to provide the services to you.

The duration of data processing shall either be for

(i) the period set forth in laws; or

(ii) an indefinite period of time (i.e. either until you request that a certain data or all your data be erased);

(iii) or until the relevant purpose applicable to a particular data ceases to exist. For instance, data relating

to your orders will be processed as long as the data controller might be required to hold such data under

applicable laws, and will be deleted once this lawful purpose ceases to exist.



3. DISCLOSURE

We may disclose your personal information if we are required by law to do so or if you violate our Terms of Service.

4. ECOMMERCE SYSTEM SECURITY

Main shop server location is inside the Europe and it stores european users private data with high standards of security.

5. THIRD-PARTY SERVICES

In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.

However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.

For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.

In particular, remember that certain providers may be located in or have facilities that are located a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.

As an example, if you are located in Canada and your transaction is processed by a payment gateway located in the United States, then your personal information used in completing that transaction may be subject to disclosure under United States legislation, including the Patriot Act.

Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service.

Links

When you click on links on our store, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.

6. SECURITY

To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.

If you provide us with your credit card information, the information is encrypted using secure socket layer technology (SSL) and stored with a AES-256 encryption. Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards.

Data protection rights

The Data Controllers undertake to respect the confidentiality of your Personal Data and to guarantee you

can exercise your rights. You may exercise your rights of access, rectification, cancellation and opposition

by sending an email to: dataprotect@americandreams.dk, indicating the reason for your request.

If you decide to exercise these rights, and if part of the personal data you provided was your email address,

we would ask you to please specify this circumstance in your written request, indicating the email address

from which you wish to exercise your rights of access, rectification, cancellation and opposition.

7. COOKIES

What is a Cookie?

A Cookie is a small text file that a website stores on your PC, telephone or any other device, with

information about your navigation on that website. Cookies are necessary to facilitate browsing and to

make it more user-friendly, and they do not damage your computer.

While this Policy uses the general term “Cookies”, as they are the main method for storing information

used by this website, the browser's "Local Storage" space is also used for the same purposes as the Cookies.

All the information included in this section is also applicable to this "Local Storage".

What are Cookies used for on this website?

Cookies are an essential part of how our website works. The main purpose of our Cookies is to improve

your browsing experience. For example, they are used to remember your preferences (language, country,

etc.) while browsing and on future visits.

The information collected by the Cookies also enables us to improve the site by estimating numbers and

patterns of use, the suitability of the website to the individual interests of the users, quicker searches, etc.

On occasions, if we have obtained your informed consent in advance, we may use Cookies, tags or other

similar devices to obtain information that enables us to show you, either from our own website or from

third-party websites or any other means, advertising based on the analysis of your browsing habits.

What are Cookies NOT used for on this website?

We do not store sensitive personal information, such as your address, your password, your credit or debit

card data, etc., in the Cookies we use.

Who uses the information stored in Cookies?

The information stored in the Cookies from our website is used exclusively by us, except for those identified

below as "third-party cookies", which are used and managed by external entities to provide services

requested by us to improve our services and the experience of the user when browsing our website. The

main services for which these "third-party cookies" are used are to obtain access statistics and to

guarantee the payment transactions that are carried out.

How can I avoid using Cookies on this website?

If you prefer to avoid the use of Cookies on this page, taking into account the above-described limitations,

first you must disable the use of Cookies in your browser and then delete the Cookies saved in your browser

associated with this website.

You may use this option for preventing the use of Cookies at any time.

How do I disable and prevent the use of Cookies?

You may restrict, block or delete the Cookies from this website at any time by changing the configuration

of your browser following the steps indicated below. While settings are different in each browser, Cookies

are normally configured in the "Preferences" or "Tools" menu. For further details on configuring Cookies

in your browser, see the "Help" menu in the browser itself.

Which particular Cookies does this website use and for what purpose?

The chart below shows the Cookies, tags and other similar devices used by this website, together with

information on the purpose, duration and management (proprietary and by third parties) of each one of

Them.

Main cookies and their purposes

Shops technical and personalization cookies are User identification, session identification, navigation, user selection cookies, wishlist and basket cookes that are collect user action data to help users get the actual information fast and easy. All these cookie are used for internal purposes to help users to navigate, buy and get the better products choices.

Navigation google cookies, facebook cookies are third party cookies that help to communicate with social networks and users experience to optimize website and notify users about changes and new updates.

8. NEWSLETTER SUBSCRIPTION

If you authorise your subscription to the Americandreams Newsletter, we will provide you with information regarding

our products and services through different means, such as by email, any other equivalent electronic

means of communication (such as SMS, etc.) as well as through push notifications via the App — if you

have activated such notifications in your mobile device.

Subscription to the Americandreams Newsletter may entail using Personal Data to make personalised advertising

related to our products and services available to you via email, SMS or any of our other electronic media

or those of third parties. We can also provide you with this information through push notifications from

the App if you have activated them in your mobile device. With the aim of improving the service we

provide you with, we hereby inform you that Personal Data related to your purchases at online or physical

stores, tastes and preferences may be used for the purpose of analysis, generating user profiles, marketing

studies, quality surveys and improving our client interaction.

If you are a registered user, you can change your preferences related to the sending of these commercial

communications through the My Account section.

You can also unsubscribe through the Platform's Newsletter section at any time, or by following the

information we provide in each communication.

9. AGE OF CONSENT

By using this site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.

10. CHANGES TO THIS PRIVACY POLICY

We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.

If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.

QUESTIONS AND CONTACT INFORMATION

If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information contact our Privacy Compliance Officer at info@americandreams.dk or by mail at

ADAG ApS

CVR-nr. 38007238

Porsvej 2

9000 Aalborg

Denmark

info@americandreams.dk

Phone +45 51263541


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